How did we manage to increase our monthly revenue? The secret of our success lies primarily in our decision to use Universal App Campaigns. Thanks to the so-called “machine learning” we have been able to better understand user habits. As a result, our monthly revenue has doubled. Google itself published a case study describing each step on our way to success. You can see the case study here.
You can also listen to the talk of our CMO Július Vencel on this topic at the GameCamp conference in Warsaw: