The 7th edition of GameCamp in Warsaw was also packed with top speakers from top companies and we couldn’t miss it. The following article is a brief summary of what we have learned from the presentations and networking.   Key Takeways: The need of mediation and optimization of the waterfall in ad monetization (adding additional

How did we manage to increase our monthly revenue? The secret of our success lies primarily in our decision to use Universal App Campaigns. Thanks to the so-called “machine learning” we have been able to better understand user habits. As a result, our monthly revenue has doubled. Google itself published a case study describing each